Overview
Showing data from your Google Sheet & GHL
calendar_month7/1/25 – 6/30/26
paymentsAd Spend
Total Spend
$104,609
Leads
1,396
CPL
$75
Clicks
9,018
CTR
1.8%
CPC
$12
assignment_turned_inApplications
Qualified
912
Not Qualified
306
Qual. Rate
74.9%
Lead → App
87.3%
Cost / App
$86
Cash / App
$368
phone_in_talk1st Calls
Calls Booked
845
Calls Taken
487
Show Rate
57.6%
App → Call
69.4%
Cost / Call
$124
Cash / Call
$530
phone_forwarded2nd Calls
2nd Booked
310
2nd Taken
78
Show Rate
25.2%
1st → 2nd
63.7%
Cash / 2nd Call
$0
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attach_moneySales
Closed
82
Call → Closed
16.8%
Cash Collected
$447,696
Contract Value
$488,445
ROAS
4.28x
Cost / Client
$1,276
Total Prospects
people
3,024
Net Revenue
payments
$384,468
Disputes
gavel
1
Total Refunded
money_off
$1
Pipeline Health
Conversion Funnel
Lead to close breakdown
1,396
group_add
Leads87%arrow_forward
1,218
assignment
Applications69%arrow_forward
845
event
Calls Booked58%arrow_forward
487
phone_in_talk
Calls Taken17%arrow_forward
82
verified
Closed