Overview
Showing data from your Google Sheet & GHL
calendar_month9/5/25 – 4/10/26
paymentsAd Spend
Total Spend
$62,754
Leads
1,022
CPL
$61
Clicks
6,193
CTR
1.9%
CPC
$10
assignment_turned_inApplications
Qualified
653
Not Qualified
237
Qual. Rate
73.4%
Lead → App
87.1%
Cost / App
$71
Cash / App
$380
phone_in_talk1st Calls
Calls Booked
603
Calls Taken
364
Show Rate
60.4%
App → Call
67.8%
Cost / Call
$104
Cash / Call
$561
phone_forwarded2nd Calls
2nd Booked
215
2nd Taken
78
Show Rate
36.3%
1st → 2nd
59.1%
Cash / 2nd Call
$0
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attach_moneySales
Closed
64
Call → Closed
17.6%
Cash Collected
$338,496
Contract Value
$378,495
ROAS
5.39x
Cost / Client
$981
Total Prospects
people
1,515
Net Revenue
payments
$374,074
Disputes
gavel
4
Total Refunded
money_off
$12,000
Pipeline Health
Conversion Funnel
Lead to close breakdown
1,022
group_add
Leads87%arrow_forward
890
assignment
Applications68%arrow_forward
603
event
Calls Booked60%arrow_forward
364
phone_in_talk
Calls Taken18%arrow_forward
64
verified
Closed